Okay, a confession this week, I actually know what I am doing internet-ty wide. I know how to make websites and do social media. When I was starting my Etsy shop, Paperly Poeple, I kind of had a little bit of a learning curve so I wasn't really using too many of my “real” skills, but starting now, I am starting to use my marketing skills.
A few ways I started doing this include:
SEO
Etsy SEO. Etsy SEO is a little different than Google SEO in that it is MUCH easier. There are only 371 results in Etsy for “time management” but there are 498,000,000 results in Google. With that in mind, I set out to get good at Etsy SEO. Checking around I found the MOST amazing tool (Marmalead) for doing this research and wrote a post about how much I love it! http://marketingartfully.com/2015/09/16/seo-for-etsy-sellers-ultimate-etsy-seo-guide/
Web SEO. While it is awesome to rank well in Etsy for different keywords, you are limited to the number of people who can find your items to people who are actually using Etsy. With that in mind, I started writing blog posts that would rank well on the internet for keywords that people use to search for my type of products. This is going well.
Writing Blog Posts
Speaking of blog posts, one of the easiest ways to get your message out is to blog about it. I have two sites that I use, this one and my main site, Marketing Artfully which ranks well on the internet for lots of marketing terms.
My goal is to develop products that will match my current readers so the pass through from my posts to them buying a form on Etsy is a little more smooth.
Appearing on Podcasts
Oh my gosh… I was super excited to get asked to speak on the Etsy Conversations podcast! This is something that happens relatively frequently in my marketing business, but it was truly an honor to get the call from Ijeoma (the host) and we had such a good time talking! It will be airing Wednesday, October 21st and I can't wait!
Week 12 Totals
Day 83 9/28/2015 – Monday
Email list – 2
Klout score – 55
Twitter – 730 (+18)
Facebook – 41
Pinterest – 32
Tumbler – 38 (+3)
Instagram – 137 (+2)
Pageviews PaperlyPeople.com – 627 (+13)
Keywords Ranked In Google – 16 (-2)
YouTube Subscribers – 7
YouTube Views – 228 (+8)
Etsy
Orders – 0
Made – 0
Uploaded product – 0
Pageviews Etsy store – 87
Favorites – 5
Day 82 9/27/2015 – Sunday
- Published a treasury of soaps that I had been gathering
Email list – 2
Klout score – 55
Twitter – 712 (+1)
Facebook – 41
Pinterest – 32
Tumbler – 35
Instagram – 135
Pageviews PaperlyPeople.com – 614 (whoo whoo first day over 600!!!)
Keywords Ranked In Google – 18 (that is becoming A LOT!)
YouTube Subscribers – 7
YouTube Views – 217 (+82)
Etsy
Orders – 0
Made – $0.00
Uploaded product – 0
Pageviews Etsy store – 75
Favorites – 2
Day 81 9/26/2015 Saturday
- Did NOTHING on the internet!! Spent time with my kids and took my son on a “date” to see Shakespeare and have a special dinner…rocking the Mom Life!
Etsy
Orders – 1
Made – $10.50
Uploaded product – 0
Pageviews Etsy store – 86
Favorites – 5
Day 80 – 9/25/20 – Friday
- HUGE DAY!!!
- Was recorded for the Etsy Conversations podcast
- Wrote guest post for Marmalead blog – https://marmalead.com/blog/should-you-use-google-keyword-planner-or-marmalead-for-your-etsy-seo-research/
- @4:05 had 85 views, 1 faovorites… renewed color coding perfect week night owl, new product development
Email list – 2
Klout score – 55
SOCIAL COUNTS
Twitter – 711 (+6)
Facebook – 41
Pinterest – 32 (+1)
Tumbler – 35
Instagram – 135 (+2)
Pageviews PaperlyPeople.com – 586
Keywords Ranked In Google – 16
YouTube Subscribers – 7
YouTube Views – 217 (+8)
Day 79 – 9/24/2015 Thursday
- Made BIG changes to Marketing Artfully including adding Etsy seller products – SEO For Etsy Sellers
Pageviews PaperlyPeople.com – 514 (+37)
Etsy
Orders – 3
Made – $9.00
Uploaded product – 0
Pageviews Etsy store – 97
Favorites – 3
Day 78 – 9/23/2015 – Wednesday
- Published post – https://paperlypeople.com/my-tenth-week-as-a-lifestyle-blogger-getting-sales/
shared on socials - @ 1:07 today 37 views / 2 favorites (1 shop, 1 realtor listing), renewed monthly planner printable and color coding your perfect week early bird (cost $.40)
Email list – 2
Klout score – 55
SOCIAL COUNTS
Twitter – 705
Facebook – 41
Pinterest – 33
Tumbler – 35
Instagram – 133
Pageviews PaperlyPeople.com – 551
Keywords Ranked In Google – 16
YouTube Subscribers – 7
YouTube Views – 209
Etsy
Orders – 0
Made – 0
Uploaded product – 1
Pageviews Etsy store – 129 (sent in MA email)
Favorites – 0
Week 11 Totals
Day 76-77 9/21-9/22/2015 Monday-Tuesday
- Published new form – New product development https://www.etsy.com/listing/249104534/product-development-worksheet-scope-out
- Shared on socials
- Renewed Big Ideas Kit – https://www.etsy.com/listing/245019544/big-ideas-kit-printable-planner
- Published blog post on Marketing Artfully – http://marketingartfully.com/2015/09/22/product-development-for-entrepreneurs-entrepreneur-marketing/
- Shared on socials
- Sent out link to store in Tuesday Tools Newsletter
Email list – 2
Klout score – 55
SOCIAL COUNTS
Twitter – 693 (15)
Facebook – 40 (+2)
Pinterest – 33
Tumbler – 35
Instagram – 131 (+3)
Pageviews PaperlyPeople.com – 547
Keywords Ranked In Google – 17
YouTube Subscribers – 7
YouTube Views – 208 (+2)
Etsy
Orders – 0
Made – 0
Uploaded product – 0
Pageviews Etsy store – 66
Favorites – 1
Day 74-75 9/19-9/20/2015 Saturday and Sunday
- Saturday – I did NOTHING work wise. I took the day “off” and went shopping!
- Sunday – Recorded numbers
SOCIAL COUNTS
Twitter – 678 (+1)
Facebook – 38
Pinterest – 33 (+1)
Tumbler – 35
Instagram – 128 (+2)
Pageviews PaperlyPeople.com – 538
Keywords Ranked In Google – 15
YouTube Subscribers – 7
YouTube Views – 206 (+3)
Etsy
Orders – 1
Made – $7.00
Uploaded product – 0
Pageviews Etsy store – 54
Favorites – 0
Day 73 9/18/2015 Friday
- Added “popular” tag to my Business Calendar Kit
- Added “best selling item” tag to the Big Ideas Kit
Email list – 2
Klout score – 55
SOCIAL COUNTS
Twitter – 677 (+5)
Facebook – 38 (-17)
Pinterest – 32
Tumbler – 35 (+1)
Instagram – 126
Pageviews PaperlyPeople.com – 547
Keywords Ranked In Google – 15
YouTube Subscribers – 7
YouTube Views – 203 (+4)
Etsy
Orders – 1
Made – $7.00
Uploaded product – 2
Pageviews Etsy store – 97
Favorites – 2
Day 72 9/17/2015 Thursday
- Published Post On Paperly People https://paperlypeople.com/printable-planners-color-coding-your-perfect-week/
- Shared on socials
- Added link from Marketing Artfully – http://marketingartfully.com/2014/12/30/planner-manners-how-to-color-code-your-time-and-your-life/
- Updated Where Did My Time Go? on Etsy, relisted it and go a Favorite
Email list – 2
Klout score – 55Twitter – 672 (+8)
Facebook – 55 (+1)
Pinterest – 32
Tumbler – 34
Instagram – 126
Pageviews PaperlyPeople.com – 552 (-3)
Keywords Ranked In Google – 15
YouTube Subscribers – 7
YouTube Views – 199
Etsy
Orders – 0
Made – $0.00
Uploaded product – 1
Pageviews Etsy store – 69
Favorites – 4
Day 71 9/16/2015 Wednesday
- Wrote blog post about Marmalead and Etsy SEO http://marketingartfully.com/2015/09/16/seo-for-etsy-sellers-ultimate-etsy-seo-guide/
- Shared on socials
- Uploaded form – SEO For Etsy https://paperlypeople.com/Marmalead
Email list – 3
Klout score – 54
SOCIAL COUNTS
Twitter – 664 (+1)
Facebook – 38
Pinterest – 32
Tumbler – 34
Instagram – 126
Pageviews PaperlyPeople.com – 555 (29)
Keywords Ranked In Google – 13
YouTube Subscribers – 7
YouTube Views – 193
Etsy
Orders – 1
Made – $22.00
Uploaded product – 1
Pageviews Etsy store – 103
Favorites – 0
